Marketing and advertising are two ever-changing dynamic fields that no business can be without.  Regardless of the size of your company, at some point you’ll need to begin hunting around for the best marketing agency to partner your company up with.  The problem is, how do you know that you’re choosing the right company for your business?  How do you know that you’re choosing a company that’s more interested in you making money, than trying to make some quick money off of you?  Below we have some of the most important questions that executives need to be asking themselves before they decide to team up and sign any contracts with a marketing company.

Is The Marketing Company Right For You?

Not all marketing companies are created equal, with some specializing in some areas of the business while others may be the experts in other marketing niches.  Before you can decide whether or not any particular company is right for you, you need to think about what sort of a role the marketing company would play with your company.  Look at what your company goals are and how you would like to achieve those goals.  Are you looking to launch a brand new ecommerce site in the future?  Do you want to improve brand experience?  Or maybe you want to give your company a bit of a “facelift” and integrate strategies like ambient marketing into the mix.  Whatever your goals are, try to find a marketing company that has the expertise necessary to help you achieve those goals. Some companies offer a range of services, and you need to see if they’re for you. Kommando offer the previously mentioned ambient and brand experience marketing options, so some companies can specialise in more than one area.

What Sort Of Experience Do They Have?

More often than not, the amount of experience that a company has in particular field, the more money you can expect to save.  Not only will they be able to potentially get the job done faster, but they’ll also already have the connections and the know-how necessary for doing the job well.  Experienced marketing companies and ad agencies that are familiar with the industry that you’re in as well as then type of marketing you’re looking to incorporate into your business plan will know exactly what they need to do to get you the results that you want.

What Marketing Techniques Will Give The Greatest ROI?

When you choose knowledgeable and experienced marketing companies, they’ll know just how their company can help you boost your bottom line and increase your ROI (return on investment).  Before you sign on the dotted line with any marketing agency, ask them to do a full assessment of your current plan, and listen to what sort of suggestions they make.  For example, inbound or online marketing can be significantly more cost effective for your business, something which a lot of brick and mortar companies often don’t really consider.  If they recommend that you create an ecommerce site, ask them about the cost, how much you can save per lead, and what other regular maintenance (and costs) would be involved.

I got a bit of inspiration from this article, so it’s definitely worth a look if you’re interested in the topic. It’s quite American-based, but the ideas are relevant on a global basis.